SAN JOSE, CA. --December 15, 2004 -- Atrenta Inc, a leading provider of advanced electronic design automation solutions to the global semiconductor industry, today announced the beginning of an expansion phase in India. A key component of the expansion includes plans to open a new engineering center in Bangalore in early 2005 to augment its 143-employee Noida facility. To mark the expansion phase, the company launched an innovative Customer Fellows Program with a four-day intensive training seminar at its facility in Noida, U.P. The unique customer collaboration initiative grooms a select group of Atrentas Noida-based engineers to serve as technical ambassadors at customer sites across the globe. Featuring in-depth training seminars by two internationally renowned speakers in the field of customer relations, the sessions focused on world-class service and advanced support methodologies, and primed the Fellows to become Atrenta's Voice of the Customer.
"With Atrenta's IC design automation technology gaining widespread global adoption, we're ready to take our customer partnership model to the next level," said John Rizzo, Atrenta's vice president of marketing. "The Customer Fellows Program will position some of our most talented Indian engineers at customer sites worldwide to keenly anticipate and solve future design-related pain points before they become major bottle necks for our customers. The candidates in this program will benefit from the expert counsel and training provided by our customer relations experts. But the ultimate beneficiaries of the initiative are Atrenta's customers who stand to gain from the onsite collaboration and support of dedicated and knowledgeable Atrenta engineering staff."
Atrenta's strong portfolio of products is fast transforming the global IC design landscape. When used together, the company's advanced solutions for functional verification, constraint analysis, clock domain analysis, design for test (DFT) analysis and low power optimization can run within a common user interface and unified platform. This enables comprehensive and efficient system-on-chip (SoC) design and verification at the register transfer level (RTL)-a breakthrough initiative in the EDA industry. By enabling RTL designers to predict downstream design problems in the front-end design process, Atrenta's technology significantly improves the economics of complex SoC design and prototyping.
"Designers are using a greater number of tools and methodologies to confront complex issues, such as reliability, productivity and yield," said Atrenta's vice president and managing director for India, Sushil Gupta. "Furthermore, the design team dynamic has changed. Now, such teams are spread across multiple geographies, are multilingual and encompass diverse experience levels-from new graduates to veterans. This increases the challenge of producing high-end manufacturable IC designs. Atrenta's new team of Customer Fellows will work to bridge these gaps by providing engineering excellence and exceptional support services to the customer on their home base."
About The Customer Fellows Program Setting a new standard for customer excellence in the EDA industry, Atrenta's Customer Fellows Program will extend world-class technical support and collaboration to the company's expanding range of global customers. Atrenta Fellows are selected for their advanced engineering and problem-solving skills. Once the training is complete, the Fellows will be assigned to customer sites across the globe with responsibility for anticipating technology pain points, helping to improve solution turn-around times and generally promoting best practices that enable faster and more efficient production of leading-edge IC designs. Two world-renowned speakers provided a unique set of training regimens that have been applied to Atrenta, and for the first time to a company in the EDA industry. Robert Spector, Author of The Nordstom Way, provided in-depth training on how to apply the lessons of Nordstroms success with customer service to the technically driven EDA industry. Dr. Gary Genard, an expert in global communications and presentation skills (through work with the U.S. State department and numerous multinational corporations) provided insights on how to adjust communications strategies based on geography, culture and other areas.
About Atrenta India Atrenta (India) Pvt. Ltd. is a 100% owned subsidiary of Atrenta Inc., a U.S.-based Electronic Design Automation (EDA) provider. Atrenta India, located in Noida, U.P, was formed in May 2001 as the primary software development center of Atrenta Inc. In addition to software development, all pre-sales evaluations and post-sales customer management for the Asia-Pacific region are also performed by this center. Atrenta India is led by an experienced and technically skilled management team and currently employs more than 143 professionals from premier technical institutes in India.
About Atrenta Atrenta delivers predictive analysis and verification solutions to the world's leading electronics companies, including eight of the top ten semiconductor companies. Its pioneering PeriScope and SpyGlass solutions accelerate the design of SoCs, ASICs, and FPGAs by detecting complex chip design problems that are not easily identified with conventional verification methods. Atrenta's products have captured several distinguished awards, including EDN magazine's Top 100 products and "LSI Design of the Year" award by Japan's Semiconductor Industry News. Most recently, Atrenta's constraints product was named as an EDN Innovation Awards finalist for 2004. Atrenta was also chosen by Venture Reporter as one of the top 100 venture-backed companies, and named by AlwaysOn as one of the Top 100 private companies.
Headquartered in San Jose, California, Atrenta employs over 180 people worldwide. The company maintains offices in England and France, a research and development center in India, and sales and support centers in Europe and Asia. For further information, visit the Atrenta website at www.atrenta.com, email moreinfo@atrenta.com, or call 408-453-3333.
For further information, please contact:
Charu Puri Marketing Communications Manager Atrenta Inc cpuri@atrenta.com Sherrie Gutierrez Account Manager MCA Public Relations 650-968-8900 x 127 sgutierrez@mcapr.com |